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Meta & Google Ads Mastery

Plan, launch and scale profitable campaigns on Facebook, Instagram, Search and YouTube.

4.7(6,120 ratings) 34,570 learners

Created by Sana Javed

  • Updated August 2026
  • Urdu + English
  • Intermediate
  • 24 hours · 158 lectures
  • Certificate included
PKR 2,499PKR 2,99917% off

17% off ends in-- d -- h

30-day money-back guarantee · Secure card payment via Safepay

This course includes

  • 24 hours on-demand video
  • 9 articles & notes
  • 13 downloadable resources
  • 2 quizzes & assignments
  • Access on mobile, laptop and TV
  • Full lifetime access
  • Certificate of completion

What you’ll learn

  • Set up Business Manager, Pixel, Conversions API and Google Ads accounts correctly
  • Plan campaigns around a real budget and target ROAS
  • Write ad copy and creative briefs in Urdu and English that convert
  • Run Search, Performance Max and YouTube campaigns
  • Read reports, diagnose problems and scale winners
  • Manage ad accounts for clients with clear reporting

Course content

4 sections · 158 lectures · 24h total length

3 lessons · 40 min

  • 09:10
  • 16:30
  • Budgeting and target ROAS in PKR14:15

5 lessons · 1h 55m

  • Business Manager, Pixel and CAPI setup21:40
  • Campaign structure and Advantage+19:25
  • Creative that stops the scroll17:50
  • Retargeting and lookalikes15:35
  • Assignment: Plan a Eid sale campaign40:00

4 lessons · 1h 3m

  • Keyword research and Search campaigns22:10
  • Performance Max for e-commerce18:40
  • YouTube ads on a small budget14:20
  • Quiz: Campaign types08:00

4 lessons · 51 min

  • Reading reports that matter16:55
  • A/B testing creatives13:30
  • Scaling without killing performance15:10
  • Client reporting template05:00

Section outlines list the key lessons (4h 28m shown). The full syllabus of 158 lectures unlocks on enrolment.

Requirements

  • A basic understanding of social media
  • A Facebook account and Gmail account
  • Optional: PKR 5,000 test budget to practise live

Description

Most ad spend in Pakistan is wasted on boosted posts and broad targeting. Sana has managed campaigns for fashion brands, food chains and ed-tech startups, and this course is the playbook her team uses to turn rupees into measurable sales.

You'll learn the platforms, but more importantly you'll learn the strategy: offers, creatives, funnels and measurement. Real case studies show campaigns that worked, campaigns that flopped, and exactly why.

Who this course is for

  • Learners who know the basics of Meta Ads and want to reach a professional standard
  • Business owners, marketers and freelancers who manage ad budgets in PKR
  • Learners who prefer clear explanations in Urdu, with technical terms kept in English
  • Anyone who wants a verifiable certificate to add to their CV or LinkedIn profile

Your instructor

Sana Javed

Performance Marketing Lead & Brand Strategist

Rating
4.7
Learners
96.4k
Courses
3

Sana has managed more than PKR 900 million in ad spend for Pakistani D2C brands, clothing labels and ed-tech startups. She is known for breaking campaigns down to the rupee and showing exactly why one creative beat another. Her LinkedIn and CV workshops have helped thousands of graduates land their first role.

Meta AdsGoogle AdsSEOPersonal BrandingLinkedIn

More from Sana Javed

Learner reviews

4.7

Course rating · 6.1k ratings

Breakdown of 3 written reviews.

Most recent reviews

Hamza Iqbal

Digital marketer, Lahore

Verified learner

The CAPI setup lecture fixed tracking issues I'd had for months. Our ROAS went up noticeably.

Helpful?

Sadia Parveen

Online clothing store owner, Sialkot

Verified learner

I stopped boosting posts and started running proper campaigns. Eid sales were our best ever.

Helpful?

Tariq Mehmood

Marketing manager, Islamabad

Verified learner

Strong Meta section. Google Ads part could go deeper on Search bidding.

Helpful?

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