Skip to content
Free delivery over PKR 2,500 nationwide
Ilmora
UniversityUniversityBusiness

Principles of Marketing for BBA

Concepts and Cases from the Pakistani Market

by Prof. Saima Zafar·Dastan Publications

4.4267 ratings · 2 reviews
PKR 720PKR 90020% off

You save PKR 180

In stock· Dispatched from Lahore

Delivered in 1 working day to Lahore.

Delivery PKR 150 · free over PKR 2,500

1
  • Cash on DeliveryPay when it arrives
  • 7-day returnsEasy, no questions
  • 100% originalNever photocopies

Pay by card (secured by Safepay) or Cash on Delivery

Frequently bought together

Total for 3 books

PKR 2,770PKR 3,400

You save PKR 630

Qualifies for free delivery

About this book

Pages
452
Language
English
Format
Paperback
Published
2025 · 2nd Edition

A BBA-level introduction to marketing that pairs the standard 4P and STP frameworks with cases from Pakistani brands across FMCG, telecom, banking and e-commerce.

Topics include rural distribution, Ramadan and Eid campaigns, influencer marketing on TikTok and Instagram, and pricing in an inflationary economy. Each chapter ends with a discussion case and review questions.

A marketing plan template in the final chapter can be used directly for semester projects.

Table of contents

  1. 01Marketing: Creating Customer Value
  2. 02The Marketing Environment
  3. 03Consumer and Business Buyer Behaviour
  4. 04Marketing Research
  5. 05Segmentation, Targeting and Positioning
  6. 06Products and Brands
  7. 07Pricing Strategies
  8. 08Distribution Channels
  9. 09Integrated Marketing Communications
  10. 10Digital and Social Media Marketing
  11. 11Writing a Marketing Plan

Specifications

ISBN978-969-350-829-2
Edition2nd Edition
PublisherDastan Publications
AuthorProf. Saima Zafar
Pages452
LanguageEnglish
FormatPaperback
Year2025
BoardNot board-specific
Academic levelUniversity (BS)
SubjectBusiness
CategoryUniversity › BBA

Reader reviews

4.4out of 5

Based on 267 ratings

Read this book?

Help other students decide. Reviews are checked before they appear on the store.

2 written reviews

  • Talal Ahmed Verified purchase

    BBA student, UCP Lahore

    30 May 2026

    Used the marketing plan template for my semester project and got an A.

  • Anum Shahid Verified purchase

    BBA student, IBA Karachi

    26 Feb 2026

    The local cases make class discussions so much better. The digital chapter is up to date.

Write a review

Principles of Marketing for BBA

Your rating

Optional

What did you like? Was it right for your exam or class?

Books + courses

Learn it with a course

Read the book, then watch an expert teach it step by step. Ilmora is the only place in Pakistan where your textbook and your teacher come together.

  • Lifetime access on mobile and laptop
  • Quizzes and assignments to test yourself
  • Certificate of completion
Browse all courses
English LanguageUrdu + English

CSS English Essay & Précis Writing

Ayesha Siddiqui · IELTS Trainer & English Language Coach

4.7(3.6k)
19.9k22hAdvanced
Save 17%
PKR 2,499PKR 2,999

Keep exploring

Students also bought

More university

More by Prof. Saima Zafar

View all