Skip to content
Free delivery over PKR 2,500 nationwide
Ilmora

Principles of Microeconomics

Theory and Applications for Pakistani Students

by Prof. Saima Zafar·Dastan Publications

4.5412 ratings · 2 reviews
PKR 850PKR 1,00015% off

You save PKR 150

In stock· Dispatched from Lahore

Delivered in 1 working day to Lahore.

Delivery PKR 150 · free over PKR 2,500

1
  • Cash on DeliveryPay when it arrives
  • 7-day returnsEasy, no questions
  • 100% originalNever photocopies

Pay by card (secured by Safepay) or Cash on Delivery

Frequently bought together

Total for 3 books

PKR 2,530PKR 3,100

You save PKR 570

Qualifies for free delivery

About this book

Pages
528
Language
English
Format
Paperback
Published
2024 · 4th Edition

An introductory microeconomics text for BS Economics, BBA and B.Com students, covering consumer behaviour, production, costs and market structures.

Concepts are anchored in Pakistani markets: sugar cartels and the Competition Commission, petrol price regulation, ride-hailing surge pricing and the cement industry as an oligopoly. Each chapter includes numerical problems and short case studies.

End-of-chapter MCQs and long questions are drawn from university semester exams across Punjab and Sindh.

Table of contents

  1. 01The Economic Problem
  2. 02Demand, Supply and Market Equilibrium
  3. 03Elasticity
  4. 04Consumer Behaviour and Utility
  5. 05Indifference Curve Analysis
  6. 06Production
  7. 07Costs of Production
  8. 08Perfect Competition
  9. 09Monopoly
  10. 10Monopolistic Competition and Oligopoly
  11. 11Factor Markets
  12. 12Market Failure and Public Goods

Specifications

ISBN978-969-350-781-3
Edition4th Edition
PublisherDastan Publications
AuthorProf. Saima Zafar
Pages528
LanguageEnglish
FormatPaperback
Year2024
BoardNot board-specific
Academic levelUniversity (BS)
SubjectEconomics
CategoryUniversity › Economics

Reader reviews

4.5out of 5

Based on 412 ratings

Read this book?

Help other students decide. Reviews are checked before they appear on the store.

2 written reviews

  • Hassan Raza Verified purchase

    BBA student, Karachi

    15 May 2026

    Clear writing and good numericals. Indifference curves could use more diagrams.

  • Maham Javed Verified purchase

    BS Economics student, GCU Lahore

    21 Feb 2026

    Finally a micro book with examples I recognise. The oligopoly chapter on cement is excellent.

Write a review

Principles of Microeconomics

Your rating

Optional

What did you like? Was it right for your exam or class?

Books + courses

Learn it with a course

Read the book, then watch an expert teach it step by step. Ilmora is the only place in Pakistan where your textbook and your teacher come together.

  • Lifetime access on mobile and laptop
  • Quizzes and assignments to test yourself
  • Certificate of completion
Browse all courses

Keep exploring

Students also bought

More university

More by Prof. Saima Zafar

View all